A Fresh Look



But What Should I Wear got a little facelift this week! This redesign has been a few months in the making and I am so excited to share it with you all.

I hope this redesign helps you better navigate my blog and explore articles that interest you. When I started But What Should I Wear I had one goal in mind; to assist in answering one of life’s hardest questions “What should I wear?” I hope you find what you’re looking for here!

About the Design

I worked with a good friend and graphic designer, Kath Gatz, to design my logo and assist me with this rebrand. She researched my blog, got to know my aesthetic, and gave me plenty of options! Check her out here at KGATZ Designs. Another special shout out to Station Seven for the minimalist, clean and influencer-centric website designs.

Let me know what you think about my blog’s redesign and logo!

What Lies Ahead

I hope you are just as excited for everything that is to come as I am. I have mentioned a few times that I have so much in store for the coming months and this is just part of it.

If you want to follow along and stay updated, I would love it if you subscribed to my weekly newsletter here.

Here are just a few things to come:


Yes! I am starting a youtube channel as an extension of But What Should I Wear. My youtube channel will focus on all things fashion and style. I will be starting a new series called But What Should I Wear _______. I will focus on different seasons, events and occasion and how to dress for them. For example “But What Should I Wear During Spring”

Subscribe to my new channel here and don’t miss my FIRST Youtube video!



I have so many amazing collaborations planned with talented photographers, inspiring fashionista’s, fellow bloggers and incredible brands! I WISH I could tell you all more, but you’ll just have to wait and see! Another great reason to subscribe to my weekly newsletter, so you can be the first to see the kick-butt collabs I have planned.

I am Moving

Surprise! I am saying goodbye to San Diego and HELLO to Los Angeles this summer!

That is all for now everyone, I hope you have an amazing week.

P.S. If you have any tips about Youtube, what to do and not to do I would greatly appreciate any advice!

but what should i wear new layout and design

Get the Look:


  1. Kath gatz says:

    Super mobile friendly with great balance and legibility! Super proud of you!

  2. Charlotta says:

    Exciting news! Love these photos and your smile 🙂 added you on bloglovin!

    x http://charlottaeve.com

  3. Niki says:

    I’m loving the new layout girl! And I can’t wait to see what kind of content you create on youtube! I know it will be great 🙂

  4. Marion says:

    It’s simple and neat = looks really good and very friendly. Navigations are easy. This is a great job,

  5. Moni says:

    very beautiful (the dress, the photography, you, and your Blog) so perfect!

  6. Brian McCarthy says:

    Dear Allison, I love, love, love your blog! I love your style and you are beautiful! XX. Brian

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